We all know how difficult it can be to get tickets to a big concert. You do everything right, but the gig is sold out within seconds of going on sale. It’s so frustrating. Maybe, then, it’s time for a different approach.
In the Nihonbashi district of Tokyo is a shrine that’s more than a thousand years old. It is called Fukutoku, a calm place in the midst of a very busy part of the city. But this Shinto shrine is visited for a very specific purpose. Like other such shrines, people come to ask for kami—good fortune and good health—from the Shinto gods.
But Fukutoku attracts people with a very special wish: The ability to get concert tickets. Superfans from all over Japan visit the shrine and pray that they’ll have luck getting to a show by their favourite artist.
Does it work? Fukutoku believers say “yes.”
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